{"id":4832,"date":"2026-09-10T22:25:57","date_gmt":"2026-09-10T19:25:57","guid":{"rendered":"https:\/\/kocaelikenthaber.com\/?p=4832"},"modified":"2026-09-10T22:26:36","modified_gmt":"2026-09-10T19:26:36","slug":"yildiz-demir-celik-steelorbis-kocaelideceligin-donusum-eksenini-paylasti","status":"publish","type":"post","link":"https:\/\/kocaelikenthaber.com\/index.php\/2026\/09\/10\/yildiz-demir-celik-steelorbis-kocaelideceligin-donusum-eksenini-paylasti\/","title":{"rendered":"Y\u0131ld\u0131z Demir \u00c7elik, SteelOrbis Kocaeli\u2019de\u00c7eli\u011fin D\u00f6n\u00fc\u015f\u00fcm Eksenini Payla\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Y\u0131ld\u0131zlar Yat\u0131r\u0131m Holding b\u00fcnyesinde faaliyet g\u00f6steren Y\u0131ld\u0131z Demir \u00c7elik, yass\u0131 \u00e7elik<br>sekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan SteelOrbis Kocaeli Piyasa Sohbetleri etkinli\u011fine platin sponsor<br>olarak kat\u0131larak a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131ndan panellere kadar geni\u015f bir temsille sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcm<br>g\u00fcndemine katk\u0131 sundu. \u015eirket, etkinlikte k\u00fcresel ticaretteki yeni dengelerden SKDM ve<br>ye\u015fil d\u00f6n\u00fc\u015f\u00fcme, katma de\u011ferli \u00fcretimden m\u00fc\u015fteri deneyimini dijitalle\u015ftiren Stargate<br>portal\u0131na kadar bir\u00e7ok kritik ba\u015fl\u0131kta vizyonunu payla\u015ft\u0131. Sekt\u00f6r\u00fcn mevcut durumunu ve<br>b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele alan Y\u0131ld\u0131z Demir \u00c7elik, g\u00fc\u00e7l\u00fc kurumsal<br>kabiliyeti ve s\u00fcrd\u00fcr\u00fclebilir \u00fcretim modeliyle <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye \u00e7elik sanayisinin gelece\u011finde oynad\u0131\u011f\u0131 stratejik rol\u00fc bir kez daha ortaya koydu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrk yass\u0131 \u00e7elik sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i ve katma de\u011ferli \u00fcretim g\u00fcc\u00fc Y\u0131ld\u0131z Demir \u00c7elik, 8 Eyl\u00fcl<br>tarihinde d\u00fczenlenen SteelOrbis Kocaeli Piyasa Sohbetleri etkinli\u011finde Platin Sponsor olarak<br>yer ald\u0131. Sekt\u00f6r payda\u015flar\u0131n\u0131 bir araya getiren organizasyonda k\u00fcresel ticarette de\u011fi\u015fen<br>dengeler, pazar ko\u015fullar\u0131, Emisyon Ticaret Sistemi (ETS), S\u0131n\u0131rda Karbon D\u00fczenleme<br>Mekanizmas\u0131 (SKDM) ve dijitalle\u015fme ba\u015fta olmak \u00fczere sekt\u00f6r\u00fc gelece\u011fe ta\u015f\u0131yacak temel<br>ba\u015fl\u0131klar kapsaml\u0131 \u015fekilde masaya yat\u0131r\u0131ld\u0131. SteelOrbis Genel M\u00fcd\u00fcr\u00fc Murat Ery\u0131lmaz ile Y\u0131ld\u0131z<br>Demir \u00c7elik Genel M\u00fcd\u00fcr\u00fc Sel\u00e7uk Y\u0131lmaz\u2019\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fi<br>organizasyonda Y\u0131ld\u0131z Demir \u00c7elik \u00fc\u00e7 ayr\u0131 panelde yer alan y\u00f6neticileri ve etkinlik stand\u0131nda<br>\u00f6ne \u00e7\u0131kard\u0131\u011f\u0131 Stargate M\u00fc\u015fteri Portal\u0131 ile etkinlikte g\u00fc\u00e7l\u00fc bir temsille yer ald\u0131.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u00c7elik Sekt\u00f6r\u00fcnde Dengeler Yeniden \u015eekilleniyor\u201d<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinli\u011fin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Y\u0131ld\u0131z Demir \u00c7elik Genel M\u00fcd\u00fcr\u00fc Sel\u00e7uk Y\u0131lmaz,<br>\u00e7elik sekt\u00f6r\u00fcn\u00fcn yaln\u0131zca ekonomik dalgalanmalarla de\u011fil, \u00fcretim anlay\u0131\u015f\u0131n\u0131 k\u00f6kl\u00fc bi\u00e7imde<br>d\u00f6n\u00fc\u015ft\u00fcren yeni bir s\u00fcre\u00e7ten ge\u00e7ti\u011fini vurgulad\u0131.<br>Sekt\u00f6rde ba\u015far\u0131y\u0131 belirleyen dinamiklerin giderek \u00e7e\u015fitlendi\u011fine dikkat \u00e7eken Sel\u00e7uk Y\u0131lmaz,<br>konu\u015fmas\u0131nda \u015fu de\u011ferlendirmelerde bulundu: \u201c\u00c7elik sekt\u00f6r\u00fcnde bug\u00fcn yaln\u0131zca piyasa<br>ko\u015fullar\u0131 de\u011fil, oyunun kurallar\u0131 da de\u011fi\u015fiyor. K\u00fcresel kapasite fazlas\u0131 fiyatlar \u00fczerinde bask\u0131<br>yarat\u0131rken; ticaret politikalar\u0131, karbon d\u00fczenlemeleri, enerji ve lojistik maliyetleri pazara<br>eri\u015fimin ve \u00fcretimin toplam maliyetini yukar\u0131 ta\u015f\u0131yor. Dolay\u0131s\u0131yla sekt\u00f6rde g\u00fc\u00e7l\u00fc bir konum<br>elde etmek art\u0131k yaln\u0131zca \u00fcretim ya da sat\u0131\u015f performans\u0131yla a\u00e7\u0131klanabilecek bir konu de\u011fil.<br>Hangi pazara, hangi \u00fcr\u00fcnle, hangi maliyet yap\u0131s\u0131yla girdi\u011finiz; verinizi ne kadar do\u011fru<br>y\u00f6netti\u011finiz, s\u00fcre\u00e7lerinizi ne \u00f6l\u00e7\u00fcde izlenebilir k\u0131ld\u0131\u011f\u0131n\u0131z ve m\u00fc\u015fterinize ne kadar g\u00fcvenilir bir<br>deneyim sundu\u011funuz giderek daha belirleyici hale geliyor. Y\u0131ld\u0131z Demir \u00c7elik olarak bu<br>d\u00f6n\u00fc\u015f\u00fcm\u00fc b\u00fct\u00fcnc\u00fcl bir y\u00f6netim konusu olarak ele al\u0131yoruz. Oda\u011f\u0131m\u0131z; de\u011fi\u015fen ko\u015fullar\u0131<br>do\u011fru ve zaman\u0131nda okuyabilmek, operasyonel verimlili\u011fimizi s\u00fcrekli geli\u015ftirmek,<br>m\u00fc\u015fterilerimize \u015feffaf ve g\u00fcvenilir bir yap\u0131 sunmak ve bug\u00fcn\u00fcn ko\u015fullar\u0131na cevap verirken<br>yar\u0131n\u0131n g\u00fcc\u00fcn\u00fc bug\u00fcnden in\u015fa etmek.\u201d Dedi.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 Farkl\u0131 Panelde Sekt\u00f6r\u00fcn Bug\u00fcn\u00fc ve Yar\u0131n\u0131 Konu\u015fuldu<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u0131ld\u0131z Demir \u00c7elik, etkinlik boyunca ger\u00e7ekle\u015ftirilen oturumlarda sekt\u00f6r\u00fcn bug\u00fcn\u00fcne ve<br>gelece\u011fine y\u00f6n veren farkl\u0131 uzmanl\u0131k alanlar\u0131yla temsil edildi.<br>\u201cT\u00fcrkiye\u2019de Yass\u0131 \u00c7elik Sekt\u00f6r\u00fc \u2013 Mevcut Durum, Zorluklar ve B\u00fcy\u00fcme F\u0131rsatlar\u0131\u201d ba\u015fl\u0131kl\u0131 ilk<br>oturumda Y\u0131ld\u0131z Demir \u00c7elik Sat\u0131\u015f Direkt\u00f6r\u00fc Vedat Acar ile RAM Genel M\u00fcd\u00fcr\u00fc ve<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURKTRADE Y\u00f6netim Kurulu Ba\u015fkan Vekili Murat Urun konu\u015fmac\u0131 olarak yer ald\u0131. \u0130\u00e7 pazar<br>g\u00f6r\u00fcn\u00fcm\u00fc, rekabet ko\u015fullar\u0131 ve ithalat bask\u0131s\u0131 kar\u015f\u0131s\u0131nda katma de\u011ferli \u00fcretimin belirleyici<br>rol\u00fcne dikkat \u00e7eken Vedat Acar, s\u00fcrd\u00fcr\u00fclebilir sat\u0131\u015f yakla\u015f\u0131m\u0131n\u0131n yaln\u0131zca daha fazla tonaj<br>satmak de\u011fil, m\u00fc\u015fterinin operasyonel ritmini ve \u00fcretim s\u00fcreklili\u011fini korumak anlam\u0131na<br>geldi\u011fini belirtti. Acar ayr\u0131ca m\u00fc\u015fteriyle kurulan g\u00fc\u00e7l\u00fc teknik ortakl\u0131\u011f\u0131n rekabette sa\u011flad\u0131\u011f\u0131<br>avantaj\u0131 payla\u015ft\u0131.<br>\u201cK\u00fcresel Ticarette De\u011fi\u015fen Dengeler \u2013 T\u00fcrkiye \u0130\u00e7in Riskler ve F\u0131rsatlar\u201d ba\u015fl\u0131kl\u0131 ikinci<br>oturumda Y\u0131ld\u0131z Demir \u00c7elik \u0130hracat M\u00fcd\u00fcr\u00fc Hakan Bozo\u011flu ile Trade Resources Company<br>Y\u00f6netici Orta\u011f\u0131 B\u00fclent Hac\u0131o\u011flu konu\u015fmac\u0131 olarak yer ald\u0131. Bozo\u011flu, AB ve ABD pazarlar\u0131nda<br>artan korumac\u0131 ticaret bariyerleri kar\u015f\u0131s\u0131nda T\u00fcrk \u00e7elik sekt\u00f6r\u00fcn\u00fcn geli\u015ftirmesi gereken<br>dinamik stratejileri aktard\u0131. Pazar \u00e7e\u015fitlendirmesi, \u00e7evik lojistik planlamas\u0131 ve uluslararas\u0131<br>standartlara uyumun T\u00fcrk \u00fcreticilerini yeni ticaret dengelerinde \u00f6ne \u00e7\u0131karaca\u011f\u0131n\u0131 vurgulad\u0131.<br>\u201c\u0130klim De\u011fi\u015fikli\u011fi ve Jeopolitik Ko\u015fullarla De\u011fi\u015fen Ticaret Politikalar\u0131n\u0131n Yass\u0131 \u00c7eli\u011fe Etkisi\u201d<br>ba\u015fl\u0131kl\u0131 \u00fc\u00e7\u00fcnc\u00fc oturumda ise Y\u0131ld\u0131z Demir \u00c7elik SE\u00c7 ve S\u00fcrd\u00fcr\u00fclebilirlik M\u00fcd\u00fcr\u00fc Figen Tabak<br>Balbal ile CARES (Certification Authority for Reinforcing Steels) Ba\u015f Teknoloji ve<br>S\u00fcrd\u00fcr\u00fclebilirlik Sorumlusu (CTSO) ve Y\u00f6netim Kurulu \u00dcyesi Ladin \u00c7amc\u0131 g\u00f6r\u00fc\u015flerini payla\u015ft\u0131.<br>Figen Tabak Balbal; SKDM s\u00fcreci, emisyon verisi takibi ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fcn finansal<br>boyutlar\u0131n\u0131 ele al\u0131rken, s\u00fcrd\u00fcr\u00fclebilirlik ve risk y\u00f6netiminin sahadaki operasyonel refleksle<br>birle\u015fti\u011finde ger\u00e7ek de\u011fer yaratt\u0131\u011f\u0131n\u0131 belirtti.<br>Etkinli\u011fin \u201cT\u00fcrkiye ve D\u00fcnya Ekonomisi\u201d ba\u015fl\u0131kl\u0131 son oturumunda ise Yat\u0131r\u0131m Finansman<br>Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Dr. Bar\u0131\u015f Esen ve Bilkent \u00dcniversitesi \u0130ktisat B\u00f6l\u00fcm\u00fc Merkez<br>Bankac\u0131l\u0131\u011f\u0131 ve Finansal Piyasalar Profes\u00f6r\u00fc Prof. Dr. Hakan Kara kat\u0131l\u0131mc\u0131larla bulu\u015ftu.<br>Oturum kapsam\u0131nda jeopolitik geli\u015fmelerin ekonomi ve piyasalar \u00fczerindeki etkilerinin yan\u0131<br>s\u0131ra k\u00fcresel geli\u015fmeler ve T\u00fcrkiye ekonomisinin g\u00f6r\u00fcn\u00fcm\u00fc de\u011ferlendirildi.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri Deneyimini Kolayla\u015ft\u0131ran Dijital \u00c7\u00f6z\u00fcm: Stargate M\u00fc\u015fteri Portal\u0131<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkinlik alan\u0131ndaki Y\u0131ld\u0131z Demir \u00c7elik stand\u0131nda ise sekt\u00f6rde m\u00fc\u015fteri deneyimi fonksiyonunu<br>organizasyonel yap\u0131s\u0131na kazand\u0131ran ilk \u015firket olan Y\u0131ld\u0131z Demir \u00c7elik\u2019in online m\u00fc\u015fteri portal\u0131<br>Stargate, eklenen yeni fonksiyonlar\u0131yla olu\u015fturulan deneyim alan\u0131nda kat\u0131l\u0131mc\u0131lara sunuldu.<br>\u00c7elik sekt\u00f6r\u00fcnde m\u00fc\u015fteri beklentilerinin kaliteli \u00fcr\u00fcn tedarikinin \u00f6tesine ge\u00e7erek t\u00fcm s\u00fcrecin<br>\u015feffaf, izlenebilir ve \u00f6ng\u00f6r\u00fclebilir y\u00f6netilmesine evrildi\u011fi g\u00fcn\u00fcm\u00fczde, m\u00fc\u015fteri g\u00fcveninin<br>s\u00fcre\u00e7lerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcyle in\u015fa edildi\u011fi ger\u00e7e\u011fi stand\u0131n ana oda\u011f\u0131n\u0131 olu\u015fturdu.<br>Bu yakla\u015f\u0131m\u0131n en somut \u00e7\u0131kt\u0131s\u0131 olarak standda \u00f6ne \u00e7\u0131kan Stargate M\u00fc\u015fteri Portal\u0131,<br>kat\u0131l\u0131mc\u0131lardan yo\u011fun ilgi g\u00f6rd\u00fc. Yenilenen y\u00fcz\u00fc ve geni\u015fleyen fonksiyonlar\u0131yla tan\u0131t\u0131lan<br>platform, m\u00fc\u015fterilerin temsilci deste\u011fi beklemeden sipari\u015f, sevkiyat, anl\u0131k fabrika stoklar\u0131,<br>irsaliye takibi, test sertifikalar\u0131na eri\u015fim ve kredi kart\u0131yla \u00f6deme gibi operasyonel ve finansal<br>s\u00fcre\u00e7leri tek bir dijital kanal \u00fczerinden y\u00f6netmelerine imk\u00e2n tan\u0131yor. M\u00fc\u015fteri temas<br>noktalar\u0131n\u0131 tek ekranda toplayarak karar alma s\u00fcre\u00e7lerini h\u0131zland\u0131ran ve operasyonel kolayl\u0131k<br>sunan Stargate, Y\u0131ld\u0131z Demir \u00c7elik\u2019in dijital d\u00f6n\u00fc\u015f\u00fcm ve kesintisiz m\u00fc\u015fteri deneyimi<br>vizyonunun g\u00fc\u00e7l\u00fc bir simgesi olarak etkinlikte dikkat \u00e7ekti.<br>Y\u0131ld\u0131z Demir \u00c7elik g\u00fc\u00e7l\u00fc \u00fcretim kabiliyeti, \u00e7evresel d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 yat\u0131r\u0131mlar\u0131 ve m\u00fc\u015fteri<br>deneyimini d\u00f6n\u00fc\u015ft\u00fcren yenilik\u00e7i \u00e7\u00f6z\u00fcmleriyle, T\u00fcrkiye ve k\u00fcresel yass\u0131 \u00e7elik pazar\u0131ndaki \u00f6nc\u00fc<br>ad\u0131mlar\u0131n\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcr\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131ld\u0131zlar Yat\u0131r\u0131m Holding b\u00fcnyesinde faaliyet g\u00f6steren Y\u0131ld\u0131z Demir \u00c7elik, yass\u0131 \u00e7eliksekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan SteelOrbis Kocaeli Piyasa Sohbetleri etkinli\u011fine platin sponsorolarak kat\u0131larak a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131ndan panellere kadar geni\u015f bir temsille sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcmg\u00fcndemine katk\u0131 sundu. \u015eirket, etkinlikte k\u00fcresel ticaretteki yeni dengelerden SKDM veye\u015fil d\u00f6n\u00fc\u015f\u00fcme, katma de\u011ferli \u00fcretimden m\u00fc\u015fteri deneyimini dijitalle\u015ftiren Stargateportal\u0131na kadar bir\u00e7ok kritik ba\u015fl\u0131kta vizyonunu payla\u015ft\u0131. Sekt\u00f6r\u00fcn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/posts\/4832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/comments?post=4832"}],"version-history":[{"count":1,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/posts\/4832\/revisions"}],"predecessor-version":[{"id":4835,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/posts\/4832\/revisions\/4835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/media\/4833"}],"wp:attachment":[{"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/media?parent=4832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/categories?post=4832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kocaelikenthaber.com\/index.php\/wp-json\/wp\/v2\/tags?post=4832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}